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Transforming Sales Performance by Increasing Salesperson Lifetime Value

Salesperson lifetime value (SLV) is emerging as a key measure of effectiveness for sales leaders. Using the model and focusing on maximising your salesperson lifetime value will mean you can be better at:

  • Attracting the best candidates for your sales role
  • Supporting your salespeople to reach optimal performance faster
  • Sustaining levels of high performance for longer
  • Retaining your top performers

Organisations that achieve this can see their sales performance reach new highs.

Based on initial research by global consultants McKinsey and further work by Cranfield School of Management and Andy Hough of The Institute of Sales Professionals, combined with our practice at Transform Performance and backed by real-world case study of Ideagen. The concept comes to life in this discussion broadcast from the studios at Cranfield University.

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