Case study // Transform Sales

GFK case study

GfK needed a global partner to help transform their sales teams from selling transactional services for lower management to selling strategic business services to director and c-suite individuals aligned to business objectives.

We built internal and external benchmarks of capability as well as understanding the mindsets held through psychometric instruments. We created a roadmap for transformation and executed this globally using workouts, events, coaching and vitamin pills.

Case Studies


Colt case study

Colt operate in a highly competitive and disruptive market where marginal customer experiences make large revenue differences.

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