Services / Coaching

Key Notes

70% of those who receive coaching benefit

The Institute of Coaching notes that over 70% of those who receive coaching benefit from improved work performance, relationships and more effective communication skills.

86% of companies recouped the investment

It’s also reported that 86% of companies recouped the investment they made into coaching – it’s why coaching with leaders and within organisations is often cited as a highly valuable tool for developing people and businesses.

Deploying our highly skilled coaches around the world for over 20 years

We have been deploying our highly skilled coaches around the world for over 20 years, at the highest levels in business. This aspect of our practice continues to grow due to the effectiveness and continual improved performance.

Why choose coaching?

Coaching can be chosen to stimulate

  • Achievement of a business opportunity
  • Discovery of deeper, authentic engagement
  • A desired personal change
  • Exploration of “what might be possible”

What is it?

Coaching is a highly refined form of communication between coach and coachee which addresses one or more of the above four factors.

It can be sponsored by talent managers, executive boards and senior stakeholders for key members of their organisations where an opportunity exists to transform their performance

Who is involved?

There are generally three parties involved – the coachee client, the sponsor and the chosen coach.

To find the right coach, a consultation process will help to identify what are the coaching qualities required so that coach candidates can be proposed.

How Is Coaching Delivered?

  • The Transform Performance International coaching framework provides reassurance, confidence and certainty about the return on investment in coaching.
  • The coach and coachee start in the zone most relevant to the coachee’s desired outcome. The conversations will progress through the different zones where clients experience many ‘personal breakthroughs’, change and success that can be evidenced in relatively short engagement periods.
  • The aim is to get the coachee to shift and create permanent change beyond the desired goal, and frequently beyond initial expectations of the client organisation and the client coachee.
  • The axes describe the relationship between the style of the coaching relationship (left to right) and the type of language used (top to bottom)

Talk to us about your coaching needs



Transform Performance International are briefed

  • Key objectives for coaching client set
  • Background given – individual and corporate
  • Hours of coaching agreed


Choosing the right coach

  • Transform Performance International propose two suitable coaches
  • Coaching client has ‘chemistry’ phone call or meeting
  • Coach chosen


First coaching session

  • 1 ½ – 2 hour first meeting
  • Tripartite meeting
  • Explore output from any recent 360s, surveys, feedback
  • Define what success looks like
  • Identify action commitments


Subsequent coaching sessions

  • Virtual or face-to-face as desired
  • Progress on application of coaching commitments checked
  • Issues of mindset, beliefs and attitudes explored
  • Any self-limiting beliefs addressed


Coaching evaluation

  • Anecdotally
  • Through observations of colleagues/line managers
  • 360 shifts
  • Business productivity measures
  • Comparison with desired outcomes and success measures
  • Continuing personal commitment by client

What are your coaching needs?